An aspiring tour manager moves up the ranks in the marketing industry where discovering herself and her place in the world faces off with the demands of her dream job

Director Statement: Prior to becoming a filmmaker, I worked in corporate America and to fund my passion for the arts, I worked in the marketing industry as a Marketing Manager. I didn’t start out as a Marketing Manager or Tour Manager in the experiential marketing world, and I saw how easily people were judged and categorized – demographics they would call them. We each were given ONE box to fit into. Corporations and their brands shape associations we the public make when it comes to color, language, race, food, social norms, and socio-economic status. As an educated, first generation, bilingual woman of color with disabilities, I was an asset within these companies and simultaneously, a threat to societal standards. I felt like I was living in different worlds at the same time. The true-life story of MARQUE DOS sat on my heart for a while waiting to get out however, I wasn’t sure how to explain branding and marketing to audiences in a palatable way. Similar to how I feel when describing myself as an Afro-Latina and Caribbean-Asian creative. So, I finally went for it! And I’m beyond grateful that my comedic outlook on life’s events and fantastical storytelling style were embraced by LALIFF and supported by Netflix. MARQUE DOS to my different worlds as a trilingual (ASL, English, and Spanish) film that depicts one of my breaking points before embracing my identities. Like everything else I have pursued in life, I hope to make a difference one word at a time, authentically.
Biography
Hailing from the Queen City, Charlotte, NC, Asha is an LA-based Emmy Winner and two-time Netflix Writer/Director Fellow. Bringing her comedic, fantasy nerdy dreams to life as an Afro-Latina and Caribbean-Asian Marketing Manager turned Filmmaker, MARQUE DOS, is art imitating her life. She infuses deaf and disabled culture into the "norm" to show that we're each 'more than the boxes' society puts us in.